The 'Workplace Injuries Hurt the Most at Home' ads were created in partnership with the four Atlantic workers' compensation boards and the Nova Scotia Department of Labour and Advanced Education.
Although all of Association of Workers’ Compensation Boards of Canada (AWCBC) jurisdictions share a positive working relationship, and often share materials among one another, the co-production element of the Atlantic Partnership is a bright spot in Canadian inter-jurisdictional cooperation, and the creation of simpler, cost-effective ways of doing things between jurisdictions.
All ads were filmed in and around the Halifax area during the summer of 2018.
The commercials will run on television throughout the year during times when viewers can appreciate the emotional connection between doing the things they enjoy and workplace safety.
Watch for the ad to appear around holidays or when friends and families gather around the television for major sporting events.